About us

It’s no secret that even the most successful wineries, big and small, are dealing with an overabundance of very good wine, thanks to the industry expansion that has occurred over many years and the consolidation of channels to market. Not a happy situation for wineries, but a fabulous time for buyers of quality wine.

Vintners Direct is a totally independent specialist online wine retailer that works discreetly with premium wineries to bring highly pointed and award-winning wines to you quietly, without fanfare, at prices that are discounted by as much as 75% off regular retail.  

By agreement with the wineries, it is only possible for us to offer these deep discounts if we don’t disclose their identity over the internet, to protect their brands in the market. The wine particulars are instead described in regular emails to customers who elect to receive our Secret Offers.  

While you discover the winery’s identity only when the wine lands on your doorstep, rest assured, that our wines will be exclusively from premium producers and that they will have received very favourable third-party endorsements and/or wine show medals. Naturally, the wines will also meet our own high-quality standards. They are not cleanskins or private label wines and they are fully labelled by authentic wineries and brands.

Of course, we recognise the convenience for customers of being able to make a quick purchase of premium boutique wines whose identity is not hidden. Our Open Branded Wines provide this convenience, along with excellent quality, at more modest discounts that nevertheless result in very competitive prices. 

Our founders and staff have over 60 years of wine industry experience.  We know the industry intimately and how to deliver quality products and excellent value to you. We encourage you to subscribe now to join the Vintners Direct community and receive our Secret Offers regularly by email. 

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